You might be wondering: why go through the trouble of freezing and grinding candy bars into powder instead of just chopping them up? The answer lies in texture, integration, and flavor intensity.
Add to that, chocolate covered nuts, peanut butter 'things' and all sorts of marshmallows. They do this, not to make the flavor better, but to appeal to a broader market of customers. You're bound to like at least one of all those things...so you buy it.