Want a Marketing Strategy That Has Customers Lining Up Out the Door?
- Bryan Rudolph
- Apr 19
- 2 min read
Let’s face it—punch cards are everywhere. You buy 10 sandwiches, and you get half off the next one. Woohoo. Not exactly setting the world on fire, right?
Now imagine this instead: You're at your favorite ice cream shop. After placing your order, the employee hands you a punch card. “Nine more punches and you get to spin the wheel,” they say.

Oh, you know…the one with 17 prize slots, one of which says “FREE Ice Cream for a Year.”
A whole year. Every day. Any regular-sized scoop you want. You ask, “Can I come in every single day?” “Absolutely,” they reply with a grin.
Suddenly, this isn't just a sweet treat—it's a game, it's a show, it's a reason to come back again and again.
And guess what? Even if customers don’t land on the jackpot slot, they still walk away with branded gear: mugs, hats, tie-dye tees, visors, totes—items they’ll proudly use out in the real world, every day. Talk about walking billboards for your brand.
Now here's where it gets even better…
The Spin Heard Round the Shop - Marketing Strategy
When a customer hits their 10th punch and gets to spin? The energy shifts. The server shouts, “We have a spinner!” Everyone freezes. Eyes lock on the wheel. The spinner spins. It lands. People cheer. This is a Marketing Strategy that will win for you!
Whether it's the coveted “Free Ice Cream for a Year” or a logo-emblazoned gold towel, the vibe is electric—and every person in the shop becomes part of the experience. Better yet, they tell their friends. Their friends tell their friends. And just like that, your shop becomes the place to be.
This is next-level loyalty marketing, and it's one of the most exciting things we teach at Ice Cream Boot Camp.
Ready to Learn How to Do This in Your Own Shop?
At Ice Cream Boot Camp, we don’t just talk theory—we show you exactly how to build hype, boost repeat business, and become the talk of the town. You’ll learn:
How to create your own prize wheel system
What to include on the wheel (and what not to)
Best practices for card tracking and prize fulfillment
Why giving away a “freebie” can actually multiply your profits
You don’t need a huge budget—just a smart strategy that turns every visit into a chance to win.
So if you’re serious about growing your ice cream business and want marketing that works, it's time to check out the Ice Cream Boot Camp.Trust us—it’s more than just a training. It’s your secret weapon.
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