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Want a Marketing Strategy That Has Customers Lining Up Out the Door?

  • Writer: Bryan Rudolph
    Bryan Rudolph
  • Apr 19, 2025
  • 2 min read

Updated: Jun 4, 2025

Let's be real—punch cards are everywhere. You buy 10 sandwiches, and you get a discount on the next one. Exciting, right?


Now picture this: you're at your favorite ice cream shop. After you place your order, the employee hands you a punch card and says, “Get nine more punches, and you can spin the wheel.”

Marketing Tip: Spin the prize wheel to win one free ice cream for a year

You know the one, with 17 prize slots, including “FREE Ice Cream for a Year.”


A whole year! Every day if you want. You ask, “Can I come in every day?” “Of course,” they say with a big smile.


Suddenly, it’s not just about the ice cream—it’s a game! It gives you a reason to come back.


Even if customers don’t hit the jackpot, they still walk away with cool stuff like mugs, hats, or tote bags—things they’ll actually use and show off. You basically get free advertising for your brand.


Now, here’s where it gets even better…


The Big Spin at the Shop


When someone gets their 10th punch and spins the wheel, the mood changes. The server calls out, “We have a spinner!” Everyone stops what they’re doing. All eyes are on the wheel. When it spins and lands, people cheer. This is a marketing move that really works!


Whether it’s the “Free Ice Cream for a Year” or a branded towel, the excitement pulls everyone in. And then, they go tell their friends. Just like that, your shop starts to become the go-to place.


This is smart loyalty marketing, and it's one of the cool things we teach at Ice Cream Boot Camp.


Want to Learn How to Do This in Your Own Shop?


At Ice Cream Boot Camp, we don’t just share ideas—we’ll show you how to build excitement, bring people back, and become a local favorite. You’ll learn how to:


- Set up your own prize wheel system

- Choose the best prizes for the wheel

- Track punches and prize fulfillment effectively

- Understand how giving away something free can actually boost your profits


You don't need a big budget—just a clever strategy to make every visit special.


If you’re serious about growing your ice cream business and want marketing that works, check out Ice Cream Boot Camp. It’s more than just training; it’s a game changer.


👉 Learn more about Ice Cream Boot Camp now!

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